Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Michel Wedel, Marco Vriens, Tammo H. A. Bijmolt, Wim Krijnen and Peter S. H. Leeflang
| Year of publication: |
2007
|
|---|---|
| Authors: | Wedel, Michel ; Vriens, Marco ; Bijmolt, Tammo H. A. ; Krijnen, Wim ; Leeflang, Peter |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 529-540
|
| Subject: | Kfz-Markt | Automotive market | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541612