Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
| Year of publication: |
1998
|
|---|---|
| Authors: | Wedel, M. ; Vriens, M. ; Bijmolt, T.H.A. ; Krijnen, W. ; Leeflang, P.S.H. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 15.1998, 1, p. 71-78
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