Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach
| Year of publication: |
1999
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|---|---|
| Authors: | Koelemeijer, Kitty ; Oppewal, Harmen |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 75.1999, 3, p. 319-346
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