Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Yun Jie; Ting-Jui Chou; Naichieh Chou
| Year of publication: |
2012
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|---|---|
| Authors: | Jie, Yun ; Chou, Ting-jui ; Chou, Naichieh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 6, p. 525-540
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| Subject: | Verbraucher | Consumers | Amerikanisch | American | Japanisch | Japanese | Chinesisch | Chinese | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity | Interpersoneller Nutzenvergleich | Interpersonal comparison of utility | Marketingmanagement | Marketing management | Markenführung | Brand management | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009528846