Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Sachin Gupta, Shreya Singhvi, and Giuseppe Granata
| Year of publication: |
2023
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|---|---|
| Authors: | Gupta, Sachin ; Singhvi, Shreya ; Granata, Giuseppe |
| Published in: |
Industry 4.0 and the Digital Transformation of International Business. - Singapore : Springer Nature Singapore, ISBN 978-981-19-7880-7. - 2023, p. 173-187
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| Subject: | Artificial intelligence (AI) | Automation | Customer experience | e-commerce | Online shopping | Online-Handel | Online retailing | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Automatisierung | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-7880-7_10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014245247