Assessing the impact of dedicated new product development resources on firm return on investment : Report No. 03-123
David H. Henard, M. Ann McFadyen, and Keven C. Malkewitz
| Year of publication: |
2003
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| Authors: | Henard, David H. ; McFadyen, M. Ann ; Malkewitz, Keven C. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2003, 4, p. 75-89
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturverz. S. 87 - 89 |
| Source: |
Persistent link: https://www.econbiz.de/10009893401