Assessing the intention to adopt computational intelligence in interactive marketing
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana
| Year of publication: |
2024
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|---|---|
| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar ; Rana, Nripendra P. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103765, p. 1-14
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| Subject: | Adoption intention | Computational intelligence | E-commerce | E-Customer | Interactive marketing | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095060