Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Stephen J. Grove, Michael J. Dorsch, and Christopher D. Hopkins
| Year of publication: |
2012
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|---|---|
| Authors: | Grove, Stephen J. ; Dorsch, Michael J. ; Hopkins, Christopher D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 1, p. 23-38
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| Subject: | Sport | Sports | Sportveranstaltung | Sport event | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509177