Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Stephen J. Grove, Michael J. Dorsch, and Christopher D. Hopkins
| Year of publication: |
2012
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| Authors: | Grove, Stephen J. ; Dorsch, Michael J. ; Hopkins, Christopher D. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 1, p. 23-38
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884995