Assessing the mediating role and multiple group analysis in physicians' habit persistence toward prescribing behavior using SmartPLS software
Mohsen Ali Murshid, Zurina Mohaidin and Mohammad Zayed, Mohammed Alawi Al-Sakkaf and Mohammed A. Al-Hakimi
| Year of publication: |
2023
|
|---|---|
| Authors: | Mohsen Ali Murshid ; Zurina Mohaidin ; Zayed, Mohammad ; Al-Sakkaf, Mohammed Alawi ; Al-Hakimi, Mohammed A. |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 4, p. 609-633
|
| Subject: | Brand attributes | Drug promotion | Habit persistence | Mediation assessment | MGA | PLS-SEM | Prescribing behavior | Konsumentenverhalten | Consumer behaviour | Arzneimittel | Pharmaceuticals | Ärzte | Physicians |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-07-2022-0066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461519