Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Stuart Van Auken; Thomas E. Barry
| Year of publication: |
2009
|
|---|---|
| Authors: | Van Auken, Stuart ; Barry, Thomas E. |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 3, p. 315-328
|
| Subject: | Zielgruppe | Target group | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Kognition | Cognition | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883444