Assessing the Non-Financial Predictors of the Success and Failure of Young Firms in the Netherlands

In this study, the Lussier (1995) success and failure prediction model is improved and tested on a sample of Dutch firms. Besides clearly defining a specific business plan, work experience is added as a variable, and contrary to previous researches, the discrete variables are dealt with appropriate this time. The results of this improved model show that product/service timing, planning, management experience, knowledge of marketing, economic timing, professional advice, and having a business partner are predictors of success and failure for young firms in the Netherlands.