Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
| Year of publication: |
2009
|
|---|---|
| Authors: | Pomering, Alan ; Dolnicar, Sara |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 85.2009, 2, p. 285-301
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| Publisher: |
Springer |
| Subject: | banks | communication | consumer awareness | corporate social responsibility |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005075588