Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi and Cristiano Ciappei
| Year of publication: |
2022
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|---|---|
| Authors: | Rialti, Riccardo ; Filieri, Raffaele ; Zollo, Lamberto ; Bazi, Saleh ; Ciappei, Cristiano |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 5, p. 868-891
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| Subject: | advertising attitude | consumers' benefits | Gamification | in-app purchases | M-commerce | mobile app | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Mobile Anwendung | Mobile application | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Computerspiel | Video game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2025735 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209446