Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
| Year of publication: |
2008
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|---|---|
| Authors: | Bridson, Kerrie ; Evans, Jody ; Hickman, Melissa |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 5, p. 364-374
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