Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Chris T. Allen and Chris A. Janiszewski
| Year of publication: |
1989
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|---|---|
| Authors: | Allen, Chris T. |
| Other Persons: | Janiszewski, Chris A. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 26.1989, 1, p. 30-43
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001059642