Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
| Year of publication: |
2011
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|---|---|
| Authors: | Wu, Couchen ; Jang, Lieching ; Chen, Chongi |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 10.2011, 5, p. 255-267
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