Assessing the role of involvement as a mediator of allocentrist responses to advertising and normative influence
Couchen Wu, Lieching Jang and Chongi Chen
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Couchen ; Jang, Lieching ; Chen, Chongi |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 5, p. 255-266
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| Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kollektivismus | Collectivism | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009378685