Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Ghasem Zaefarian; Stephan C. Henneberg; Peter Naudé
| Year of publication: |
2013
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|---|---|
| Authors: | Zaefarian, Ghasem ; Henneberg, Stephan ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 2, p. 260-272
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| Subject: | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | B-to-B-Marketing | Business-to-business marketing | Betriebliche Portfoliostrategie | Corporate portfolio strategy | Organisationsstruktur | Organizational structure | Unternehmenserfolg | Firm performance | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009734941