Assessing the validity of employer branding and predicting its talent-oriented outcomes : an employee's perspective
Jeevan Jyoti and Roomi Rani
| Year of publication: |
2021
|
|---|---|
| Authors: | Jyoti, Jeevan ; Rani, Roomi |
| Published in: |
Employer branding for competitive advantage : models and implementation strategies. - Boca Raton, Florida : CRC Press, ISBN 978-0-367-65096-4. - 2021, p. 15-32
|
| Subject: | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012545613