Assessing tourism potential and ecotourism attractions of Annapurna Base Camp Nepal through an appreciative inquiry approach

Nature-based tourism such as trekking and mountaineering has gained popularity in recent years due to the demand for experience-based tourism. Adventure tourism is one of the mainstays of Nepali economy and a major source of revenue. Trekking has brought employment and income opportunities and contributed to the living standard of local people. However, the influx of visitors has led to the depletion of natural resources and the degradation of environmental conditions in many areas. Therefore, it is crucial to establish a proper balance between social, economic, and environmental dimensions to ensure the viability of these tourism destinations. This study aims to assess the tourism potential and ecotourism attractions of Annapurna Base Camp through appreciative inquiry analysis. Based on the concept of ecotourism and its principles, we carried out the study keeping ecotourism in the center for exploring other possible forms of tourism at the study site. Through our primary and secondary data sources, we have designed a strategic plan to bring the results of appreciative inquiry into practice. The study emphasizes the adoption of strength-based approaches like appreciative inquiry in tourism studies that will help communities and destinations address social, environmental, and economic problems while ensuring their sustainability.