Assessing trade show functions and performance : an exploratory study
Roger A. Kerin & William L. Cron
| Year of publication: |
1987
|
|---|---|
| Authors: | Kerin, Roger A. |
| Other Persons: | Cron, William L. (contributor) |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 3, p. 87-94
|
| Subject: | Messe | Trade fair |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001052857