Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Lin Wang, Zhihua Wang, Xiaoying Wang and Yang Zhao
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Lin ; Wang, Zhihua ; Wang, Xiaoying ; Zhao, Yang |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 7, p. 1544-1570
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| Subject: | Live streaming | Characteristics of information source | FsQCA | Influencer | Word-of-mouth reputation | Virales Marketing | Viral marketing | Reputation | Informationsverhalten | Information behaviour | Social Web | Social web | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2021-0197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013391115