Assessment of customer involvement and consequences of involvement in home appliances purchase
P. Janaki and P. Santhi
| Year of publication: |
2015
|
|---|---|
| Authors: | Janaki, P. ; Santhi, P. |
| Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 13.2015, 2, p. 60-73
|
| Subject: | customer involvement | marketing mix | home appliances | customer profile | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Hausgerät | Home appliances | Hausgeräteindustrie | Home appliance industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398117