Assessment of destination performance : a strategy map approach
Manuela De Carlo; Antonella Cugini and Fabrizio Zerbini
| Year of publication: |
2008
|
|---|---|
| Authors: | De Carlo, Manuela ; Cugini, Antonella ; Zerbini, Fabrizio |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 63.2008, 2, p. 25-37
|
| Subject: | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Strategisches Management | Strategic management | Urlaubsverhalten | Holiday behaviour | Balanced Scorecard | Balanced scorecard | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003740958