Assessment of in-depth content coverage by Indian universities' websites : end users' expectations versus perceptions
Bhim Sain Singla, Himanshu Aggarwal
| Year of publication: |
2016
|
|---|---|
| Authors: | Singla, Bhim Sain ; Aggarwal, Himanshu |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 13.2016, 4, p. 489-540
|
| Subject: | content categories | content items | expectations versus perceptions | effective website | focus group | India | importance performance analysis | IPA | universities' websites | Indien | Website | Wahrnehmung | Perception | Online-Marketing | Internet marketing | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665109