Assessment of knowledge management processes in the marketing department of enterprises in Georgia : effects of ISO 9001 certification
Ahmet Demir, Maka Jebirashvili, Arian Matin
| Year of publication: |
2024
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|---|---|
| Authors: | Demir, Ahmet ; Jebirashvili, Maka ; Matin, Arian |
| Published in: |
International journal of knowledge management studies : IJKMS. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1743-8276, ZDB-ID 2232955-9. - Vol. 15.2024, 2, p. 225-262
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| Subject: | ISO 9001 certification | knowledge management | marketing monitoring | marketing operations | marketing planning | marketing processes | Wissensmanagement | Knowledge management | Standardisierung | Standardization | Qualitätsmanagement | Quality management | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJKMS.2024.141562 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065386