Assessment of M-commerce adoption and buying behaviour among youngsters using TAM model
Himanshu Kargeti, Vikas Singh, Som Nath Paul, Vishal Sagar
| Year of publication: |
2022
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|---|---|
| Authors: | Kargeti, Himanshu ; Singh, Vikas ; Paul, Som Nath ; Sagar, Vishal |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 3, p. 395-412
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| Subject: | attitude towards use | buying behaviour | M-commerce | mobile commerce | perceived ease of use | perceived trust | perceived value | youngsters | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.121713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252941