Assessment of strategic management practices in small agribusiness firms in Tanzania

Strategic management (STM) is recognized as an important element for firms’ success; however, small firms, especially in agribusiness, have widely been overlooked because it is often thought that a systematic STM is exclusively for large corporate firms. Firms engage in STM practices such as environmental analysis, formulation of mission and vision statements, strategic planning, implementation, evaluation, etc., regardless of their size. The firms need to work out strategic plans to exploit the existing market, but past research shows that they differ in their capacity to implement and man...