Assessment of the modern state and tendencies of development of the service market of Ukraine

The article analyses the modern state and tendencies of development of the market of services in Ukraine, including tourist, social, hotel and restaurant, telephony, advertising, marketing, telecommunication, international trade and other services, such as insurance, financial, business and household services under conditions of the recent financial crisis. Service market of Ukraine during this period experienced significant changes, however, preserved stability with minimum losses. A significant impact for its development was EURO-2012 in Ukraine, which brought the service sector to the foreground. Development of the service sphere in Ukraine needs to attract additional investments, including foreign ones. This would ensure both receipt of financial resources and increase competitiveness of domestic producers of services, which would significantly strengthen positions of Ukraine in international exchange of services. Conclusions have prospects of Ukrainian service market development.