Assessment of Value Proposition Drivers for a Micro Enterprise

The passion, vigor and enthusiasm with which a micro enterprise is started, many a times die an untimely death due to the visionary limitation. This is more pronounced in case of first generation entrepreneurs who face constraints of experience, finance, support and chivalry. Micro Enterprise entrepreneurs born out of textbook knowledge are more susceptible to external failures. This paper investigates the relevance of entrepreneurial attributes and challenges that are prerequisite for the success of micro entity. The main aim of the paper is to analyze the theoretical framework of sustainability measures for the small business and to propose a conceptual model for assessing the attributes that are core success factors for making micro ventures sustainable. The paper also examines the extent of which the performance of the small business is associated with the business constraints using Porter's Five Forces Model. The study analyses the various phases of a small business and identifies the varied dilemma faced by the entrepreneur at different life cycle stages of the venture