Assimilation of advertised reference prices: the moderating role of involvement
| Year of publication: |
2003
|
|---|---|
| Authors: | Chandrashekaran, Rajesh ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 1, p. 53
|