Assortment optimization under a multinomial logit model with position bias and social influence
Year of publication: |
March 2016
|
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Authors: | Abeliuk, Andrés ; Berbeglia, Gerardo ; Cebrián, Manuel ; Van Hentenryck, Pascal |
Published in: |
4OR : a quarterly journal of operations research. - Berlin, Heidelberg : Springer, ZDB-ID 2127815-5. - Vol. 14.2016, 1, p. 57-75
|
Subject: | Assortment optimization | Marketing | Social influence | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Theorie | Theory | Sortiment | Retail assortment | Systematischer Fehler | Bias |
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