Assurance of Learning for Principles of Marketing Students: A Longitudinal Study of a Course-Embedded Direct Assessment
| Year of publication: |
2009
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|---|---|
| Authors: | Lafleur, Elizabeth K. ; Babin, Laurie A. ; Lopez, Tará Burnthorne |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 31.2009, 2, p. 131-141
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