Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence.
| Year of publication: |
1995
|
|---|---|
| Authors: | Heath, Timothy B ; Chatterjee, Subimal |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 22.1995, 3, p. 268-84
|
| Publisher: |
University of Chicago Press |