Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Juan Luis Nicolau, Pablo de Carlos Villamarín, Elisa Alén, Ana Pérez González
| Year of publication: |
2022
|
|---|---|
| Authors: | Nicolau, Juan Luis ; Carlos Villamarín, Pablo de ; Alén, Elisa ; Pérez González, Ana |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 91.2022, p. 1-11
|
| Subject: | Communication | Intercultural service encounter | Language accommodation | Negativity bias | Reviews | Satisfaction | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kommunikation | Sprache | Language | Online-Handel | Online retailing | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2022.104524 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271638