Asymmetric importance-performance analysis : measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion
Xavier Dueñas, Maribel Rodríguez and Leonor M. Pérez
Year of publication: |
2021
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Authors: | Dueñas, Xavier ; Rodríguez, Maribel ; Pérez, Leonor M. |
Published in: |
Tourism and hospitality research : THR. - London : Sage Publications, ISSN 1742-9692, ZDB-ID 2094553-X. - Vol. 21.2021, 4, p. 418-425
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Subject: | asymmetric impact-performance analysis | Destination attributes | market segments | satisfaction | three-factor theory of customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Marktsegmentierung | Market segmentation | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management |
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