Asymmetric negative influence of cynicism and skepticism : a study of preventative communication
Hyerin Ryu and Sunkyu Jun
| Year of publication: |
2019
|
|---|---|
| Authors: | Ryu, Hyerin ; Jun, Sunkyu |
| Subject: | cynicism | humor appeal | preventative communication | skepticism | threat appeal | Humor | Werbewirkung | Advertising effects | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1596448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200295