Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Guiyang Xiong and Sundar Bharadwaj
| Year of publication: |
2013
|
|---|---|
| Authors: | Xiong, Guiyang ; Bharadwaj, Sundar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 6, p. 706-724
|
| Subject: | advertising | marketing capability | abnormal stock returns | cash flows | investor attention | news | Kapitaleinkommen | Capital income | Werbung | Advertising | Ankündigungseffekt | Announcement effect | Marketing | Kapitalmarktrendite | Capital market returns | Cash Flow | Cash flow | Börsenkurs | Share price | Anlageverhalten | Behavioural finance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233182