Athlete brand image: scale development and model test
| Year of publication: |
2013
|
|---|---|
| Authors: | Arai, Akiko ; Ko, Yong Jae ; Kaplanidou, Kyriaki |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 20550741. - Vol. 13.2013, 4 (1.9.), p. 383-403
|