Athlete brand image : scale development and model test
Akiko Arai, Yong Jae Ko and Kyriaki Kaplanidou
| Year of publication: |
2013
|
|---|---|
| Authors: | Arai, Akiko ; Ko, Yong Jae ; Kaplanidou, Kyriaki |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 13.2013, 4, p. 383-403
|
| Subject: | human brand | image | athlete | scale development | sports | Markenimage | Brand image | Sport | Sports | Sportler | Athletes | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010197505