Athlete Sustainability Index : a measurement framework

Matthias Anderski, Prof. Dr. Silke Bartsch, Prof. Dr. Georg Puchner, Prof. Dr. Tim Ströbel

The Athlete Sustainability Index (ASI) introduced in this article measures athletes' sustainability behaviors across ecological, social, and economic dimensions. Based on a literature review, 38 expert interviews, and an initial application to professional soccer players, the ASI links athletes' actions in sport and in their personal lives to sustainability goals and allows the weightings to be adapted to specific needs in different contexts.

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Year of publication:	2025
Authors:	Anderski, Matthias ; Bartsch, Silke ; Puchner, Georg ; Ströbel, Tim
Published in:	Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-7516, ZDB-ID 2425938-X. - Vol. 42.2025, 3, p. 48-57
Subject:	Nachhaltigkeit \| Sustainability \| Messung \| Measurement \| Nachhaltige Entwicklung \| Sustainable development \| Sportler \| Athletes \| Index \| Index number \| Performance-Messung \| Performance measurement

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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