Atmospheric music fit as a driver of shopper store evaluations and their behavioral responses
Irena Vida
| Year of publication: |
2008
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|---|---|
| Authors: | Vida, Irena |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 24.2008, 2, p. 97-102
|
| Subject: | Werbemusik | Advertising music | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003710226