Attending to customer attention : a novel deep learning method for leveraging multimodal online reviews to enhance sales prediction
Gang Chen, Lihua Huang, Shuaiyong Xiao, Chenghong Zhang, Huimin Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Gang ; Huang, Lihua ; Xiao, Shuaiyong ; Zhang, Chenghong ; Huimin, Zhao |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 35.2024, 2, p. 829-849
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| Subject: | adaptive attention for multimodal interaction | customer attention | deep learning | multimodal online reviews | sales prediction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.0292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635052