Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context

Effects of Advertising Likeability: A 10-Year Perspective - Results showed that commercials were perceived as less likeable and less effective over a period of 10 years. The predictive value of different advertising likeability dimensions, however, remained stable over time.

Smit, Edith G., (2006)

Advertising and privacy : an overview of past research and a research agenda

Boerman, Sophie C., (2023)

The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content

Smit, Edith, (2015)