Attention, emotions and cause-related marketing effectiveness
Year of publication: |
2015
|
---|---|
Authors: | Guerreiro, João ; Rita, Paulo ; Trigueiros, Duarte |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 11/12, p. 1728-1750
|
Subject: | Cause-related marketing | Eye-tracking | Skin conductance | Cause-Related Marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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