Attention for open and closed advertisements
Paul E. Ketelaar, Marnix S. van Gisbergen, Jan A. M. Bosman, and Hans Beentjes
| Year of publication: |
2008
|
|---|---|
| Authors: | Ketelaar, Paul E. ; Gisbergen, Marnix S. van ; Bosman, Jan A. M. ; Beentjes, Johannes W. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 30.2008, 2, p. 15-25
|
| Subject: | Werbewirkung | Advertising effects | Mediennutzung | Media usage |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807862