Attention for Open and Closed Advertisements
| Year of publication: |
2008
|
|---|---|
| Authors: | Ketelaar, Paul E. ; Van Gisbergen, Marnix S. ; Bosman, Jan A.M. ; Beentjes, Hans |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 30.2008, 2, p. 15-26
|