Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Xicheng Yin, Jing Li, Hongyun Si, Peng Wu
| Year of publication: |
2024
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|---|---|
| Authors: | Yin, Xicheng ; Li, Jing ; Si, Hongyun ; Wu, Peng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103572, p. 1-13
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| Subject: | Attention marketing | Short-form video | Social e-commerce | Sociotechnical system | Werbung | Advertising | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Mobile Anwendung | Mobile application | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460820