Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Year of publication: |
2024
|
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Authors: | Yin, Xicheng ; Li, Jing ; Si, Hongyun ; Wu, Peng |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103572, p. 1-13
|
Subject: | Attention marketing | Short-form video | Social e-commerce | Sociotechnical system | Werbung | Advertising | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Mobile Anwendung | Mobile application | Marketing |
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