Attention to Chinese menus with metaphorical or metonymic names : an eye movement lab experiment
Xianglan Chen, Hulin Ren, Yamin Liu, Bendegul Okumus, Anil Bilgihan
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Xianglan ; Ren, Hulin ; Liu, Yamin ; Okumus, Bendegul ; Bilgihan, Anil |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 84.2020, p. 1-10
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| Subject: | Attention capture | Dining out | Eye movement | Food | Metaphor and metonymy | Restaurant menu | Gastronomie | Restaurant industry | Wahrnehmung | Perception | Experiment | China | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146182